The betting industry follows established patterns, with most users favouring deals and events that mainly benefit the bookmaker. SBK aimed to disrupt this by reducing margins and putting users on equal footing with bookmakers. This vision shaped the app and its social features. These include live price comparisons with competitors, real-time event visualisations, and in-app messaging that lets users seamlessly trade tips without leaving the platform.

Read about how we optimised the signup flow without relying on monetary incentives