Smarkets hosts highly active political markets leading up to major events, and we wanted to explore whether the trading data could be used to create a real-time crowdsourced opinion poll. The aim was to provide journalists and bettors with a tool to track shifts in opinion before the event. Collaborating with our development team and internal politics experts, we produced infographics that major news outlets later featured.

I learned valuable lessons during this project, which I used to enhance the experience going forward, and you can read about them in my case study.