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Company:
TechTree
Role:
Lead Designer
Expertise:
UI.UX, Research
Year:
2021
Level up your career with an RPG inspired recrutiment platform.
As the founding designer, I worked with the founders to create a user-centred design strategy that shaped our product vision. I worked with external partners to create consistent brand illustrations, giving the platform a unique identity. Through user research and competitor analysis, I helped prioritise the roadmap and built a design system to ensure accessibility and consistency across development.
You can read more about the premise behind the branding and how we wanted to resonate with users in the following blog post.